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Landtourismus & Marketing

38 projects with a total subsidy of around € 2.29 million, which have been selected by the decision-making body so far, come from the field of rural tourism & marketing. These are both structural investments in existing buildings to create accommodation capacities (11) and projects to secure and create tourist infrastructure while taking into account accessibility and social inclusion (16). However, non-investment concepts as well as feasibility studies for the creation and further development of tourist offers and for the marketing of regional products are anchored and in demand as a fundable measure in the field of rural tourism & marketing (11). Inquiries for subsidies were received from pension operators and hoteliers as well as local authorities and associations.

RegioApp

In order to support producers and restaurateurs in the LEADER region Leipziger Muldenland, as well as their customers, the LEADER regional management offers a nationwide successful, modern and also free marketing tool: the RegioApp. This is an application for smartphones and tablets that enables a quick and extensive search for regional products and restaurants. Thanks to the RegioApp, locals and tourists have the opportunity to find out about what manufacturers and sales outlets of regional products and restaurateurs in the LEADER region of Leipzig Muldenland have to offer.

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RegioBrunch

RegioBrunch describes a series of events with regional restaurateurs who specifically use and process regional products and present them as part of a brunch. The aim of the RegioBrunch project is to establish the use of regional products more strongly in gastronomy and to make guests aware of the regional delicacies of the region in a pleasant atmosphere. Because the awareness of regional products is very important. The Muldenland also has a large number of regional products and products.

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Measure LM1: Accommodation

The preservation of the existing building structure in relation to a tourist use is also in the foreground in the field of action "Rural Tourism & Marketing". Therefore, one measure is the promotion of structural investments in existing buildings to create accommodation capacities.

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Measure LM2: Offers for the marketing of regional products and feasibility studies

The conception (e.g. feasibility studies including the consideration of the possible implementation), new creation and further development of tourist offers and offers for the marketing of regional products (e.g. cooperation projects, quality programs, studies or markets as an event format) as well as feasibility studies are supported. Only non-investment projects are funded here.

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Measure LM4: Securing and creating the tourist infrastructure

On the one hand, tourist information and guidance systems (signage) as well as the equipment of various tourist routes (e.g. cycling, riding & hiking trails, themed trails, water tourism, etc.) are understood here, which offer added tourist value for the region without typically being an independent travel destination be. In this way, they represent a supplement or quality improvement of existing offers or the local offer structure. On the other hand, the “tourist infrastructure” also combines existing buildings that are to be used for tourism or that already have one.

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